In the UK, there is a shortage of healthcare workers. Many healthcare organisations struggle with finding the right candidates for their job openings. Recruitment marketing can solve this problem as it uses strategies and tactics designed to attract potential employees. The main goal of recruitment marketing is to help companies build a strong brand and help them convey what their values and goals are. A few tools that are beneficial to health organisations when it comes to recruitment marketing are:
- Developing social media platforms and engaging with followers
- Handing out flyers that allows potential candidates to ask questions and find out more details about the company
- Events at colleges and universities, which are very beneficial if the company’s target audience are students
- Facebook and Instagram adverts, where a company pays for each click
- Face to face recruitment events that help create a bond between the company and the candidates
Nowadays recruitment marketing is becoming a must for all businesses trying to attract the most talented individuals. As healthcare organisations often have a very important mission and do a lot of good it’s important they know how get their message accross and encourage others to join them.