Recent studies in 2019 found there has been a 40% increase in failed electricity supply businesses. We are seeing a huge boom of new energy competitors entering the market, offering cheaper deals and more benefits for customers. So how can energy companies market themselves and stand out from the crowd?
Social Media Marketing
Below is a table showing statistics for social media and how many people you can reach.
| In 2020, there were 2.6 billion monthly active Facebook users. Over 100 million of these people use Facebook Watch daily. | |
| Instagram provides the second-highest ROI among other social media channels. | |
| Each day there are on average 166 million active users on Twitter. | |
| The 2nd most popular social media platform used by businesses is LinkedIn. | |
| TikTok | UK users average 41 minutes per day on TikTok, with over 3.7 users. |
| Pinterest currently has over 459 million global active monthly. | |
| In 2019, there were more than 199 million posts created on Reddit. |
Sources: Source 1, Source 2, Source 3
How Else Can Energy Companies Market Themselves?
- FAQ Sections
- Blogs
- Podcasts
- Videos
- Webinars
- Press Releases
- Media Kits
| Benefits of Content Marketing For Energy Companies |
| Usually cheaper than traditional marketing. |
| Drives more sales. |
| Adds trust to your brand. |
| Improves customer retention rates. |