Selectra
Selectra’s social media game is pretty poor. 0% of Selectra’s website traffic is from social media.
After December 2020, most of their social media platforms have seen no posts. Alongside the lack of posting, their content engagement is extremely low, especially considering their Facebook and LinkedIn accounts have 50k and 22k followers respectively.
Papernest
Papernest has ventured into some video marketing, with this YouTube video. However, with only 68 views and no other video content available online, there is a lot more work to be done.
In comparison to Selectra, Papernest’s social media following is a lot smaller. They seem to have a plan for Twitter, posting regularly with a solid content engagement score. Their Facebook was performing at an average level, but since November 2020, they have shown no commitment to their following.
CompareTheMarket
Based on their social media statistics, we believe that CompareTheMarket could still improve. Their Instagram platform requires a strategy overhaul.
CompareTheMarket’s Twitter and Facebook should be looking to improve their engagement levels. Their content at the moment is a bit stale and they could benefit from utilising current trends.
GoCompare
Unlike the other companies listed, GoCompare has utilised the latest trend of TikTok and have received some good engagement. However, their other social media platforms have been neglected. With a large online following, their content engagement is severely poor, as well as their posting frequency. Their content posts go live almost once a month.