When you apply for jobs, you will see a lot of terrible ads that make you wonder how the company can present itself in such an unattractive way. On the other hand, however, many businesses are not aware of what is wrong with their ads and they spend hours wondering why they receive so few job applications. So if you’re wondering why job ads fail, take a look at these characteristics:
- The title of the position is so vague that candidates don’t really know what their role would be.
- The ad is so long that applicants lose interest after having read the first paragraph.
- The requirements are ridiculous and barely anyone could meet them.
- The job description is inadequate and doesn’t explain what the tasks of the employee would be.
- The ad is poorly written.
- The ad doesn’t include any information about the company or a link to its website.
Sounds familiar? All of us have seen ads that did not encourage us to apply, and yet companies keep on making the same mistakes. If you are a business looking for new employees make sure that your ad features all the details about the job. It’s always a good idea to take some time to think about what you will include in the ad and proofread it before posting to make sure it presents a professional image of your company.